BNI and the Power of One

They say that the definition of insanity is doing the same thing over and over again and expecting different results.

That may hold true in some instances, but not in BNI.

In BNI, doing the same thing over and over again leads to success.

The Power of One

BNI founder Ivan Misner says, “Do six things a thousand times, not a thousand things six times. Success comes from being like a dog with a bone.”

It’s fair to say he probably doesn’t like that old “definition of insanity” saying.

Why?

“No chapter can reach its true potential without 100% participation from every member.”

Because in BNI, every member takes a few simple actions every day to ensure the success of their entire chapter.

Based on the enduring success of BNI over the last 30 years, we know that these five easy habits can almost guarantee profit – both for the individual and their entire network.

What are they?

·         Attend one BNI meeting each week

·         Make one qualified referral each week

·         Have one 1-to-1 meeting each week

·         Bring one visitor to the chapter each month

·         Complete one Chapter Education Unit (CEU) each week

BNI Meetings

Getting to one meeting a week isn’t much of a commitment – especially when you realize how much it can benefit your business. In just 90 minutes, you can educate an entire room about what you do, the products and services you offer, and exactly who you’d like to work with.

That’s more marketing leverage than any online ad, postcard mailer, or radio spot could ever get!

If you’re looking to grow your business, attending BNI is no-brainer.

Qualified Referrals

What is a qualified referral? It simply means that, based on what you’ve learned about your colleagues’ businesses, you pass them referrals for the customers or clients best suited to their needs – and they do the same for you!

1-to-1s

1-to-1s are where the magic happens! These face-to-face meetings allow you to get more in-depth than you would in a regular weekly meeting. Here, you can discuss business goals, products and services offered, unique selling propositions, ideal clients, and much more.

There is no better way to educate your sales force!

Visitors

Did you know that 20% - 30% of BNI business comes from visitors? Visitors are a great source of new business for the chapter, and have the potential to produce a solid, steady source of income for members. More importantly, visitors have the potential to become members themselves – and the larger your network, the better your sales force!

Chapter Education Units

CEUs are hands-down the easiest thing you can do to improve both your own business and grow your chapter. From podcasts, to blogs, to online classes, the options are nearly endless. Topics range widely, including everything from how to be a better speaker to how to invite visitors to your chapter – and for just minutes each week, it doesn’t make sense not to do it!

Givers Gain

Together, these five things equal “the power of one.” As you can see, it’s easy to be a productive, quality member of BNI. With just a few easy steps each week, you can ensure not only your own success, but that of everyone around you.